Let's Begin, SEO TRENDS FOR 2021: The world is changing

Let's get started, what about SEO in 2021 ?. The year 2021 looks like there will be changes even though there are points that remain dominant for SEO.

Are you ready to win the Internet next year thanks to your stellar SEO strategies for 2021? Or is that the last thing on your mind thanks to a truly terrible 2020? Don’t let it be: now’s the time to take stock and up your online game with the top SEO trends for 2021.

2020 has not been a kind year to any of us. (Except maybe Jeff Bezos). We’ll spare you a doom-and-gloom roundup of all the ways this year has been terrible (if you’ve been anywhere near Twitter in the last 8 months you’ve had more than enough of that), but we will say this: 2020 has taught us that your online presence has never been more important, and your SEO for 2021 and beyond needs to match up.

COVID-19 has changed the way businesses operate both now, and for the foreseeable future. Employees are working remotely, business models have pivoted completely from in-person to online only, and only those that have embraced the change, and continue to do so, will survive and thrive. The way we use the internet, both personally and as businesses, has changed from nice-to-have and, yes, important for success, to absolutely crucial for survival. Plus, the ease and security which this new online-only world offers (Doorstep delivery plus social distancing? Yes please!) means that even once we’re allowed to move, shop, eat and drink freely again in the outside world there will be no going back to the way we once were.

Here are some important things to consider for SEO 2021.

1# HIGH QUALITY CONTENT

High quality content became a decisive factor for your website’s rank popularity a long time ago and it’s still in first place. The better content you create, the more people notice you and come again to enjoy your writing. Your work becomes appreciated. Google doesn’t like poorly written text and will put you down very quickly if you can’t meet users’ needs or fail to create a pleasing user experience on your website. Remember the following line and keep it in mind while working on your next copy: high quality is a must have, betraying it means you will be betraying your rankings.

If you’ve thought for a second that you can write short articles and optimize them with tons of keywords and overplay all the rules this way, then I have to say: this technique is too old and outdated to even mention. Now the quality of your article is more important than the quantity of keywords used. A natural way of writing with a moderate quantity of keywords will now be your formula for success. 

2# GET TRAFFIC WITH BEST HOSTING

Huge waves of traffic are great. You did a great job attracting various audiences to your website if you have an enormous number of viewers. However, do you really need that much?

Chasing the quantity of traffic, we often forget about the quality of it. Let’s imagine you have millions of people visiting your website on a monthly basis.

If you run a blog and your goal is more readers – congratulations, it was accomplished. If you want more buyers who take only 2-3% of that million – you have failed. The remaining 97-98% will never click on the “Buy Now” button on your website. In this case, you have attracted readers but not buyers.

Stop useless traffic quests and aim for real goals and audiences. With the right goals, you can create a solid SEO strategy; choose the right platforms for promotion depending on your target audience and products; choose the right keywords for your articles to bring convertible attention to your goods, and build a beneficial offer for your future clients that they cannot resist.

There is never a good time to be cheap. Cheap shoes? Blisters. Cheap (fast) food? Bad health. Cheap DIY? Disaster. Cheap diamond ring? Dumped. Cheap website hosting? A world of problems (see below).

For 2021 especially, when there isn’t a single aspect of life that isn’t going to be online in one way or another – online is where the whole world will continue to live, breathe, eat, shop and unwind – you are going to want the very best hosting quality that you can afford.

3# Mobile Optimization

While you might think that mobile matters less now that people are moving around less, and staying home more, you’d be wrong. You know those anxiety-ridden pre-dawn hours where sleep evades you and the world can seem overwhelming? Those are the hours where people are prone to reaching for their phone and diving into the worldwide web to find that which might soothe them. Be it online shopping, online therapy, online music, online anything other than the crazy pre-dawn voices in your head.

Mobile optimization, and ensuring your website is mobile-friendly, continues to be key to both Google and your users. In fact, we’d like to take it one step further for 2021. Instead of designing a site and ensuring it’s mobile-friendly, think mobile-first: design it for mobile and make it desktop friendly.

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