How To Get Rank - A Simple Guide For Beginer

W3zetmedia - Google provides value to the searchers by displaying the most relevant and useful content in the search results. The goal is to reduce and eliminate ranking of unsubstantial and useless content.

Algorithms such as Panda extensively evaluate different aspects of a site to assess its value and quality. As these algorithms constantly evolve Google’s advice for content publishers is to focus on creating the best user experience instead of working on tweaks and patches to keep up with the latest algorithmic update.

Google cares about relevancy and reputation when choosing which sites to rank in their listings. You want your site to be a very reputable place with a lot of relevant quality content about your topic.

Step One: KW Research

The biggest reason you are not 'Making Bank' is because you picked the wrong damn Key Word. KW means Key Word. That is the specific term you want to rank for.

The biggest misconception is KW Competition. So I will break down how I determine what is KW competition:

Super Easy: Top 10 Results have no On - Page Optimization for the KW and are not strong domains.
Easy: Top 10 have a couple On - Page Optimization for the KW but they are not authority sites.
Relatively Easy: Top ten are all Optimized for the KW but no authority sites.
Medium: Top 10 has full On - Page Optimization and a couple (Maximum) Authority Sites.
Hard: Top 10 has more than three Authority Sites Optimized or three sites with an excellent backlink profile.
Very Hard: Top Ten has Six or More Authority / Strong Backlink Profile Domains.

Some people will not agree with how I do this, and say I call things 'Hard' or 'Very Hard' when they are not. But in my experience, if the Top Ten has Six behemoth sites I can be darn sure the other four are SEO's like myself who put a LOT more into it. I assume this to not waste my time.

What this means for you?

You want to rank ACNE for a product you want to sell. Look in the top ten: (I did a Google Search on a TOR browser, hopefully my results are not skewed.)

WebMD
The Atlantic
Salon
Acne.org (Acne Forum/Community with Exact Match Domain)
Elle (The Magazine)
Themedicinenet.com (Knock - Off WebMD)
Wikipedia
Three American Institutes / Libraries

I would call this VERY HARD. Some of the sites are Optimized for the KW, others are exactly referencing the KW. Be realistic, what are your odds of knocking out all TEN of these sites? Mine? Not worth it. If I could rank ACNE for a few days I highly doubt these huge sites which are targeting the KW will not knock my site off the top ten.

And a few guides on KW research. Do a little digging with the search function if you do not know how to pick a KW. The biggest issue with people not making money is KW research.

Most likely if you do not make money or can't rank, you are:

Picking KWs you will never rank (High Competition)
You are picking KWs with no search volume (Spending $100+ in the marketplace to rank a KW which has 100 searches TOTAL is stupid for most people).
Not a buyer KW (Acne may make more with Adsense, but 'how can I get rid of acne' will sell your product).
All of the above.

If you pick a KW with no commercial intent, low search volume and high competition, you will never make money with your site. Ever. KW research is the end all, and be all of SEO. Learn how to do KW research before anything.

Step Two: Buffer / Pumper Sites

With every project I start and I want to rank, I build a few 2.0s right away with a single filler article and I let them age. It does depend on KW competition to some extent. For a super easy KW I will build 10 2.0s and let them start aging. For a higher competition I build at least 20.

A Web 2.0 is a blog. Blogger, Wordpress, Tumbler, ect. You want to build your 2.0s as Do - Follow links. You can get No - Follow in a far easier way and I prefer to work with as much efficacy as possible.

After a few weeks, I add an article with a link. The article on your 2.0s can be all the same exact article if you want to save money. Take your article, manually edit the copy for as many 2.0s as you have. Then put it through a spinner. Once it is spun, re - read it and edit out mistakes. Now you have as many unique articles as you need. Do not complicate things here. Make it unique manually, make sure it can be read and it will stick.

Depending on your KW selection depends what anchor you use for the 2.0. If you pick easy competition KWs, you will not need stronger links like SAPE / PBN / Guest Posts. Do not complicate things. If your KW is easy, the 2.0s should have mostly exact anchor match. The 2.0s adds authority to your site and will be your 'power' links. For higher competition, 2.0s will just be for authority.

Step Three: Diversity and Velocity AKA Random Links

After I build my 2.0s I want a steady Velocity and I want diversity. For a normal site, you will have junk links. Let's be real here. I want to look natural and mimic natural growth. If on day 7 from launch I build 10 2.0s and for the next ten days have ZERO other links, then I have 10 2.0's a week later, it looks suspicious. I err on the side of caution and use my aging time for 2.0s to build some crap.

I prefer to fire GSA SER up for this part, but you can buy from the marketplace for diversity. This is not a GSA guide, but to keep it simple, I want to build these links:

Social Bookmarks
Social Network
Article Submission
Blog Comments

If you are using GSA, create different projects for each type of link and watch the program until it builds the amount you want. GSA can verify more links than you intend on making. I use strict filter of under 25 OBL and over a PR 3. PR does not mean much, but I do find I filter out bad sites this way.

For those who do not have GSA, or are completely new, this is what it all means:

I Build Social Bookmarks to each page I want to rank. The benefit of Social Bookmarks are the fact they are often No - Follow and help my pages get indexed. I want a couple Bookmarks to point to the page. This is about a low velocity and have a good ratio of No - Follow to Do - Follow links, and staying below the radar.

Social Network are basic Facebook / Reddit / Ect shares. Just posting my link on a social network platform. Again, normally No - Follow and mimics a real site sharing content. Take this opportunity to make real social pages for your site. It helps content get indexed quicker.

Article Submission is sharing a piece of your content on another site to place a link. These should be Do - Follow platforms and like every other link, just a couple.

Blog Comments are fantastic. If you do these manually they will stick. Make sure you have your anchor as a hyperlink or branded. Blog Comments can pass a good amount of link juice and mimic a natural site.

My diversity and velocity link building is all about making my backlink portfolio look natural. Junk appears in any real site, so I try to look natural with imitation. Every Anchor in this section is either Branded or a Hyperlink. Do not risk over optimization with junk links.

Re - Cap: Keep Velocity by building Blog Comments, Article Submission, Bookmarks, and Social Network Shares. Only a couple links a day to make your page look like it is naturally growing. Post only on good sites with TF / CF / PR, or what ever other metric you want to use.

Step Four: Make Your 2.0s into Pumpers

A Pumper Site (Or Buffer Site) is a Web 2.0 made to pass link juice. This is why your 2.0s should all be Do - Follow. To NOT get your 2.0 De - Indexed, start slow and ramp up velocity like your actual site.

This is not a tiered link guide. For Very Easy KWs, the aforementioned 2.0s will be enough to rank your KW. I still build links to all of my 2.0s out of habit, and I suggest you do as well.

You want to start with Contextual and Do - Follow links only. This means Article Submissions, other Web 2.0s, and Micro Blogs. Contextual will help you rank longer than Spam and stick aroud longer.

Over the next several weeks, build a few hundred Contextual Do - Follow links to each 2.0 and monitor your rankings. If your KWs are dancing or moving up, great. If not, build a third tier of any links you can get your hands on. If you are using GSA, everything but Web 2.0s, because the program is not good at building 2.0s and will waste a lot of resources for no real gain.

In total, I want around 500 Contextual links to each 2.0. This may sound like a lot, but I spread it out over 30 - 90 days. So a handful of links to each 2.0. After I build all of these Contextual links I also build Blog Comments with strict filters in GSA, or buy from the market place. You are looking for LOW OBL, high PR / TF comments which pass a good amount of link juice for the minimal effort you put into it.

Step Five: Manual Profile and 301 Shorteners

This may be a little BLACKHAT for some of you. Things like a URL Shortener can be playing with fire, but it works and they are cheap and easy to make.

For people with a tad higher competition, as in anything over an Easy KW, you need more link juice to rank. I do this by building a URL Shortener first, and sharing it on Social Media. This is something perfectly normal, many companies and businesses use this type of link for Social Sharing, so that is what I do.

I then build a handful of URL Shorteners to my Web 2.0s. Again, Do - Follow only. I then blast away with another tier two of links. All Contextual and Do - Follow. This should make your KW move and spike all the metrics on your Web 2.0 (PA, DA, TF, CF). This makes your normal 2.0 links far more powerful.

Next, build about 10 Profile Links which are Do - Follow. Profile links are links on sites like Amazon or Twitter that let you post a link in your profile, and are often Do - Follow. These links are NOT contextual and often do not get indexed, unless you force them. Use a hyperlink or branded term for the Profile links.

These Profile links I then spam with at least 1,000 links. I prefer Contextual and Do - Follow as well. This is because I may need to build another tier of links later on and want more power for my Profile link. This will force it to index.

If you run your profile through one of the metric sites, you will find your little link is now a high PA, DA, TF, CF, ect link. This type of link works amazingly well.

Step Six: Public or Private Blog Network

Again, if you did your KW research well, you will not NEED PBN links. If you built the aforementioned 2.0's, Diversity and Velocity links, Profile links and URL Shorteners, your KW should be ranked. If you picked a medium competition or up KW, you may need more power.

Before you spend money on a PBN, I will suggest you build another set of Web 2.0s. Maybe your KW was harder competition than your thought. Maybe the competition increased since you started. Try free platforms before you invest more money.

I will always suggest going with your own PBN - A Private Blog Network. But being realistic, and know that I myself do not have a PBN large enough for everything, you can go public.

Some caveats are, you are NOT going to get a great link for $1. This is why I suggest this after EVERYTHING else. Plan on paying good money for good links.

Step Seven: SAPE, Guest Post, and 301 Domain Redirect

If you need anything stronger than a PBN link, your KW is too difficult for your own good if you are a newbie. If your KW will not budge and is a high competition KW and you want to rank, you now have enough links in your backlink profile to sprinkle in a handful of SAPE links. If you are going with over a handful of links, you need a Web 2.0 to act as a buffer.

Real Guest Posts will help you rank. Treat it like a Web 2.0 and build links to it after it ages a bit. You will find more than one type of Guest Post. Most on BHW are not real Guest Posts but a glorified PBN or a Guest Post on a site where anyone can submit an article.

A 301 Domain Redirect is a sure fire way to rank. The domain does not even need to be related to help you rank. If you are working with a KW this difficult, I suggest limiting one 301 per URL and hosting account for Redirection. In addition, you want to ensure the domain has good metrics and is spam free. Naturally, you will build links to the 301.

If you noticed, I got MORE and MORE vague the further we went along my 'how to rank' guide. The reason is simple, if you can't rank with the aforementioned options, you need to test and learn how to do the rest. Plus, you picked a KW which is far too challenging for a newbie to take on.

In Conclusion....

1. Do KW Research and On - Page.
2. Build Some 2.0s.
3. Diversity and Velocity with Bookmarks and Blog Comments.
4. Build links to your 2.0s.
5. Build 301 Shorteners and Profile Links.
6. Public Blog Network.
7. SAPE / Guest Post / 301.

You can now rank and make money off of any keyword.

This entire process should take from 30 days to 180 days. After each step take a step back, let your keyword bounce a bit and see what you are dealing with. If it vanishes from SERPs it is about to make a comeback. If it knocks down a bit, it will comeback stronger. If it pops up a couple places or does not move, move to the next step.

You can condense all of this if you want, but I prefer a slower burn so I do not waste resources. If my keyword will rank with step one only, why move onto step two? Food for thought.

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